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Michael Shagoury

Owner / Lead Consultant

Phone:

415-307-0739

Email:

About Me

Michael Shagoury is a seasoned media strategist and audience development expert with over a decade of experience driving digital growth and engagement. With a strong track record in digital media, Michael has led initiatives that empower news organizations, optimize content strategies, and expand audience reach through data-driven decision-making.

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Most recently, Michael served as SVP of Audience Development at Courier Newsroom, where they supported mission-driven local newsrooms across the country in fostering a more informed and engaged electorate. 

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Earlier in their career, Michael spent five years at AJ+, where he played a pivotal role in audience expansion, platform optimization, and launching new content verticals. 

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A UCLA graduate in Political Science, Michael is passionate about using data and storytelling to connect audiences with impactful journalism.

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